TTM 582 - Global Textile Brand Management and Marketing

Institution:

North Carolina State University

Subject:

Textile Technology Mgmt

Description:

The course provides an understanding of the global textile brand management and marketing environments, global markets, and marketing programs and organizations. Specific topics include a) the economic, social, political/legal, and cultural environments; b) global textile market opportunities and challenges; c) global textile and apparel marketing strategies, and d) creation and management of global textile and apparel marketing programs. Credit will not be allowed for both TAM 482 and TAM 582. Graduate standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ncsu.edu

Phone Number:

(919) 515-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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