COMMS 317 - Advertising Research Methods

Institution:

Brigham Young University-Provo

Subject:

Communications

Description:

Quantitative research methods used in marketing and advertising; the research process; planning, designing, and conducting studies; analyzing results using appropriate methodologies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.byu.edu

Phone Number:

(801) 422-4636

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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