WPS 346 - Forest Prod Business Mktg

Institution:

North Carolina State University

Subject:

Wood and Paper Science

Description:

This course will examine the business and marketing approaches in the forest products industry from a theoretical as well as an applied perspective. Students will learn the importance of business processes and how products, price, distribution, and promotion plays a role in the purchase behavior of consumers. Students will analyze situations and cases to solve real and hypothetical business problems in the forest products industry.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ncsu.edu

Phone Number:

(919) 515-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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