PSY 756 - Consumer Research

Institution:

North Carolina State University

Subject:

Psychology

Description:

Review of the literature, methods and research issues pertaining to consumer behavior. Consumer demographics, psychographics, attitudes, persuasion, intentions, decision processes, consumption, saving, innovation and related topics. Research methods including experiments, surveys, focus groups and case studies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ncsu.edu

Phone Number:

(919) 515-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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