COMM 363 - Research Methods in Advertising/Public Relations

Institution:

Loyola University Chicago

Subject:

Description:

This course will introduce Advertising/Public Relations majors to sound and effective social science research methods commonly used in the profession, including surveys, focus groups, content analysis, and audience analyses. Students will learn the research process and how to apply it to establish, build, and evaluate Ad/PR strategies, goals, and campaigns.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.luc.edu

Phone Number:

(773) 274-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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