COMM 317 - Media Planning

Institution:

Loyola University Chicago

Subject:

Description:

Prerequisite: CMUN 250 This course examines the advertising and marketing processes required to research, develop and implement an effective media plan for budgeting appropriate advertising time and space. Outcome: Student teams will develop competencies in decision-making processes and tools, including research methods, objectives, strategies and tactics to construct an advertising media plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.luc.edu

Phone Number:

(773) 274-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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