MK 484 - Special Topics in Marketing

Institution:

Millikin University

Subject:

Marketing

Description:

Provides either an in-depth study of a particular topic or a broad view of several topics of current interest in the marketing area. Topics may include, but are not limited to, purchasing, channel strategies, development of marketing thought, new product introduction, direct marketing, advanced research analysis, marketing modeling, advanced research analysis, marketing modeling, health care and services marketing. Course incorporates relevant experiential learning activities such as field trips whenever appropriate. No more than three topic courses permitted for each student. Like numbered courses may not be repeated. Pre-requisites: Marketing 300, senior standing, consent of instructor.

Credits:

1.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.millikin.edu

Phone Number:

(217) 424-6211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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