HOSP 170 - Event Promotion & Sponsorship

Institution:

San Diego Mesa College

Subject:

Description:

This course examines how to promote events and use events to endorse products, services and causes. Specifics covered include image, branding, advertising, publicity, and public relations, their importance to an event, the benefits and best practices of each. Also covered are the coordinating methods to secure sponsorship contracts. This course is designed for students interested in a career in hospitality and tourism or those interested in the area.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sdmesa.edu/

Phone Number:

(619) 388-2604

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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