BUS-S 349 - Principles of Marketing and Sustainable Products and Services

Institution:

Stony Brook University

Subject:

Description:

Provides an understanding of marketing principles, including the "4 P's" of marketing: Products, Promotion, Price and Place (distribution channels), as they relate to new environmentally responsible marketing activities and ways of marketing to environmental sustainability industries. Foci include (1) how real world trends will affect marketing planning and decisions as we moved into a "greener" 21st century global community and (2) how to achieve profitability through customer satisfaction and utilizing environmentally sustainable best practices. Students will be required to demonstrate their understanding of the readings and class discussions via their own analyses of how this information relates to specific marketing issues of their choosing. May not be taken for credit in addition to BUS 348.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stonybrook.edu

Phone Number:

(631) 632-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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