BUS 448 - Marketing Strategy

Institution:

Stony Brook University

Subject:

Description:

A capstone course for students in the Marketing Specialization in which students apply a wide range of marketing principles to address problems different companies face in areas such as channel distribution, pricing, new product development, communication, promotions, strategic marketing alliances, positioning, and target marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stonybrook.edu

Phone Number:

(631) 632-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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