EN 661.453 - Social Media and Marketing

Institution:

Johns Hopkins University

Subject:

Description:

Prerequisite: 661.110 or 661.150 or 660.250. Students will design and manage their own “guerrilla” marketing and communications firm that will work with a local, non-profit client. The student-run firm will develop the client’s online presence and marketing campaign using a variety of social media resources including website development, blogging, Google Analytics, FB, Tumblr, Twitter, or other tool they determine to be critical to the project. The course is welcome to all students who have had either one writing course—in professional communications, oral presentations, expository writing, or writing seminars—or one marketing course. The course also welcomes students with graphic design, start-up, or other relevant business or management experience. Co-listed with 661.653. No audits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jhu.edu

Phone Number:

(410) 516-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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