BU 768.315 - Strategic Management

Institution:

Johns Hopkins University

Subject:

Description:

Is there an art to strategic planning? Students in this course learn ways to analyze a business situation and think strategically. They study the steps in a comprehensive analysis of the company, the competition, and the customer. In addition, case studies assist students in identifying the roles of finance, marketing, human resources, and operations in the development and implementation of a strategic plan. Discussions regarding performance measures and evaluation criteria help students gain an understanding of ways to monitor the performance of both strategic and operational plans.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jhu.edu

Phone Number:

(410) 516-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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