RT 305 - RT Audience Research

Institution:

Southern Illinois University Carbondale

Subject:

Radio-Television

Description:

Media professionals rely heavily on research to make well-informed decisions. Students learn how audience research studies are designed, conducted, analyzed, and utilized within the media industries. Students also develop an understanding and an appreciation of the business and economic aspects of the media industries, therefore this course is suitable for students of all RT specializations. Prerequisite: C or better in RT 200. Lab fee: $45.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.siu.edu

Phone Number:

(618) 453-2121

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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