BA 557 - Seminar in Mktg Theory

Institution:

Southern Illinois University Carbondale

Subject:

Business Administration

Description:

The philosophical bases underlying the development of theory in marketing. The process of development of marketing ideations through research is emphasized. Restricted to enrollment in College of Business graduate program or consent of department.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.siu.edu

Phone Number:

(618) 453-2121

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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