ADV 4603 - Account Planning

Institution:

Florida State University

Subject:

Description:

This course explores account planning as a growing practice in advertising and public relations that emphasizes placing the consumer at the center of strategic planning. The account planner obtains consumer insights and ensures that the planning process is informed by consumer needs, values, and dispositions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fsu.edu

Phone Number:

(850) 644-2525

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.