CFS 373 - HOSPITALITY/TOURISM MARKETING

Institution:

Western Kentucky University

Subject:

Family and Consumer Sciences

Description:

Prerequisites: CFS 271, MKT 320. Examines the scope and implementation of specialized marketing activities across a range of private and public sector organizations in the tourism industry. Focuses on the conceptualization, design, delivery and evaluation of marketing plans for tourism and destinations. The development of a comprehensive destination marketing plan in a major component of this course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wku.edu

Phone Number:

(270) 745-0111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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