BUS 212C - PRINCIPLES OF MARKETING

Institution:

Western Kentucky University

Subject:

Professional Studies

Description:

Presents the problems of marketing and the ways today's marketers solve them. The course focuses on concepts and principles of theory and practice through the use of practical examples and cases. Studies include market planning, research, strategies, distribution, promotion, pricing, market segmentation, and consumer-oriented marketing. This class is the equivalent of the former BT 220C.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wku.edu

Phone Number:

(270) 745-0111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.