BCOM 385 - BRDCST COMMERCIAL SALES

Institution:

Western Kentucky University

Subject:

Communication

Description:

Prerequisite: Junior standing. A study of the marketing principles, problems and techniques of producing revenue for broadcast radio and television through the sale of commercial time. Students are involved in role-playing as well as the preparation and oral presentation of a final marketing project.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wku.edu

Phone Number:

(270) 745-0111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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