BCOM 360 - ELEC MEDIA PROG RS

Institution:

Western Kentucky University

Subject:

Communication

Description:

Prerequisite: BCOM 301 or instructor's permission. Exposure to full range of broadcast programming options and research concerns. Marketplace and managerial aspects of format design and audience analysis are presented and discussed to reveal the essential nature and role of electronic mass media services.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wku.edu

Phone Number:

(270) 745-0111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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