BCOM 201 - PROCESS/EFFECTS/MASS

Institution:

Western Kentucky University

Subject:

Communication

Description:

An in-depth study of the theoretical foundations for analyzing mass communication messages, channels, institutions, audiences and salient effects. Provides overview of research-based scholarly conceptions of mass media roles and functions for individuals and groups.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wku.edu

Phone Number:

(270) 745-0111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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