COMM 163 - Diffusion of Innovations

Institution:

University of California-Santa Barbara

Subject:

Communication

Description:

The influences on the adoption or rejection of new ideas, services or products. The role of interpersonal networks and media on the diffusion of innovations. Particular emphasis is on the diffusion of communication/information systems in organizational and social settings.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucsb.edu

Phone Number:

(805) 893-8000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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