MGT 3320 - Distribution Management

Institution:

Baylor University

Subject:

Description:

This course focuses on the distribution process from point of manufacturer to the point of use. Major topics include: evolution and trends in distribution, structure of durable and non-durable goods industries, types of distribution intermediaries, customers and market segmentation, function performed by distributors and their strategic allies, common financial terminology used in distribution, fundamental elements of distributor finance, alternative performance measures, application of technology to the distribution process, and the like.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.baylor.edu

Phone Number:

(254) 710-1011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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