ENT 4360 - Franchisee/Franchisor Perspect

Institution:

Baylor University

Subject:

Description:

This course is designed to introduce the student to the business concept of franchising from the perspectives of both the franchisee and the franchisor. The student will learn to evaluate a franchising opportunity from the point of view of the franchisee by completing a feasibility study of a currently available franchise and the potential for franchising a business idea by completing a business plan. Managing the franchise will be covered as well.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.baylor.edu

Phone Number:

(254) 710-1011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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