UGBA 10 - Principles of Business

Institution:

University of California-Berkeley

Subject:

Undergraduate Business Administration

Description:

This course provides an introduction to the study of the modern business enterprise. The course is taught in five modules, the order of which may vary from semester to semester. The first examines the role and governance of business enterprise in a market economy. The second concentrates on financial issues, while the third looks at the problems of managing people in organizations. The fourth examines product pricing, marketing, and distribution issues and the last concentrates on the international business environment.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.berkeley.edu

Phone Number:

(510) 642-6000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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