COMM 117 - Persuasion

Institution:

University of California-Santa Barbara

Subject:

Communication

Description:

Analysis and synthesis of current persuasion theory to understand how messages influence attitudes and behaviors. Topics covered include: theories for altering attitudes and behaviors, the persuasion process, and the use of persuasion in applied contexts.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucsb.edu

Phone Number:

(805) 893-8000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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