EXP 475 - Marketing

Institution:

University of Rochester

Subject:

Description:

This course provides an overview of the marketing function, with an emphasis on the four variables controllable by marketing managers (the "4Ps"): product, promotion, price and place (channels of distribution). The course focuses on recognizing the major forces that shape the decision-making environment and understanding how these forces affect and are affected by marketing activities. A combination of lectures and case discussions is used. Assignments include a final exam as well as team-based case write-ups and problem solutions.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rochester.edu

Phone Number:

(888) 822-2256

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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