PESS 629 - Sports Marketing Management

Institution:

Winona State University

Subject:

Description:

A study of the fundamentals of sport marketing management including an industry review, a comprehensive analysis of planning and implementing the sport marketing mix, an examination of event management, and an appraisal of the strategic issues involved in managing a sport marketing organization. Sport Marketing Management will provide the student with a theoretical understanding and the managerial knowledge sufficient to advance the student's role in a sport industry organization. Grade only. Prerequisites: none. Graduate course. Offered yearly.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.winona.edu

Phone Number:

(507) 457-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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