MKT 213 - Marketing Projects & Cases

Institution:

University of Rochester

Subject:

Description:

This is a course that provides the student with an opportunity to focus on the practical application, in a real world business (profit or not-for-profit) environment of sound marketing principles and concepts. Students will be assigned to work with a local organization in terms of addressing a specific marketing opportunity or issue in the form of the development of a marketing plan for the organization. The typical marketing plan would include recommendations in the areas of: product, price, promotion and distribution, and overall marketing strategy. Student support in terms of problem analysis and marketing plan creation will be provided in the form of: case studies, guest speakers, and selected readings and lectures. Upon completion of the course, the student should be able to effectively develop and deploy a sound marketing plan.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rochester.edu

Phone Number:

(888) 822-2256

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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