MKT 203 - Principles Of Marketing

Institution:

University of Rochester

Subject:

Description:

Understanding customer's wants and needs and how the Marketing function goes about developing products and services to meet those needs on a continuous basis and optimize customer satisfaction as an end result. A detailed analysis and knowledge with regard to the basic marketing functions and the various marketing functions performed by marketing intermediaries - manufacturers, retailers, wholesalers, agents and others in the channel of distribution. Evaluation and discussion on key marketing topics: pricing, branding, promotion, channels of distribution, new products and services development and the creation of advertising and sales promotion programs to create consumer awareness with regard to those products and services. Culminating in a basic fundamental understanding and working knowledge of the marketing function within the firm.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rochester.edu

Phone Number:

(888) 822-2256

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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