MKTG 363 - Integrated Marketing Communications

Institution:

Winona State University

Subject:

Description:

This course provides students with an in-depth understanding of each tool in the promotional mix (advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations and personal selling) from the perspective of the marketing manager. Students learn how to apply each tool in implementing the organization's marketing strategies and accomplish its marketing objectives. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300. Prerequisite for non-College of Business majors and minors: Junior standing. Grade only.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.winona.edu

Phone Number:

(507) 457-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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