MKTG 332 - Market Analysis

Institution:

Winona State University

Subject:

Description:

This course defines relevant markets, analyzes primary and selective demand for the market, segments the market, and identifies potential target markets. This course focuses on market-oriented decision-making through the analysis of consumers, competitors, and company processes. Marketing information literacy is emphasized through the utilization of numerous information sources and computer software applications. A formal situation (SWOT) analysis is researched, written, and presented. Prerequisites for College of Business majors and minors: Admission to the College of Business MATH 140 or MATH 160 and MKTG 300. Prerequisite for non-College of Business majors and minors: Junior standing and instructor's permission.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.winona.edu

Phone Number:

(507) 457-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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