MKTG 331 - International Marketing

Institution:

Winona State University

Subject:

Description:

A study of the economic, political, cultural, and business environments affecting the international marketing operations of the firm. Market selection decision, entry and operating decisions, marketing mix decisions, and organizational structures are examined. Prerequisite for College of Business majors and minors: Admission to the College of Business and MKTG 300. For non-College of Business majors and minors: Junior standing and instructor's permission.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.winona.edu

Phone Number:

(507) 457-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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