MKTG 105 - Marketing in a Global Society

Institution:

Winona State University

Subject:

Description:

An introduction to key marketing concepts within the context of current and emerging global issues. This course is designed to expose students to the impact of cultural, economic and political environments on the global marketplace and to explore the ethical and social responsibilities of marketing managers in this dynamic era of globalization. Topics include the importance of cross-cultural understanding, global linkages, emerging markets and fair trade practices.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.winona.edu

Phone Number:

(507) 457-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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