MCOM 260 - Advertising

Institution:

Winona State University

Subject:

Description:

A survey course that serves as an introduction to advertising. The course covers the structure of the advertising industry, the process of creating and delivering an advertising message and the function advertising serves in our society. Includes a variety of practical application projects.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.winona.edu

Phone Number:

(507) 457-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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