EHCA 5366 - Healthcare Advertising, Promotion, And Marketing

Institution:

The University of Texas at Tyler

Subject:

Executive Health Care Admin

Description:

This course examines marketing in the health services sector, including: Consumer orientation; Specific areas of healthcare marketing techniques; Marketing research and information systems; and Marketing planning and marketing program development.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Seminar

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uttyler.edu/

Phone Number:

(903) 566-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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