AGR 434 - Agribusiness Marketing

Institution:

Sam Houston State University

Subject:

Description:

A study of the major marketing strategies and decisions that must be made by agribusiness firms, including target market selection, marketing research, sales forecasting, product policies, distribution channels, pricing, advertising, and market control. The development of a strategic marketing plan for an agribusiness firm will be required. Writing enhanced. Prerequisites: AGR 164 and AGR 285 . Credit 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.shsu.edu/

Phone Number:

(936) 294-1111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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