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Institution:
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Texas A & M University-Galveston
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Subject:
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AGEC - Agricultural Economics
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Description:
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Food and Agribusiness Strategic Market Planning. (3-0). Credit 3. Development of a market plan targeting the food and agribusiness market sector; market analysis; business propositions; action plans for executing the 4 P's (Product, Price, Place, Promotion); monitoring and measurement. Prerequisites: AGEC 314 or MKTG 321 or 409; AGEC 315; junior or senior classification or approval of instructor.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(409) 740-4414
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Semester
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