MKTG 3325 - Guerrilla Marketing

Institution:

Texas A & M University-Corpus Christi

Subject:

Marketing

Description:

Guerrilla marketing, as originally created by Jay Conrad Levinson, is an unconventional way of performing marketing activities (primarily promotion) on a very low budget. Students will learn the utilization and analysis of the small entrepreneurial organization, its products and services, the development of specific yet flexible marketing plans and activities, and the creation of practices, finances, and obligations associated with the marketing of smaller entrepreneurial firms. Factors inside and outside the firm are researched and analyzed as they affect successful guerrilla marketing decisions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tamucc.edu

Phone Number:

(361) 825-5700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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