MK 410 - Marketing Research and Analytics

Institution:

DeSales University

Subject:

Marketing

Description:

Addresses the planning, execution, and evaluation, of marketing research activities. Particular, emphasis will be placed on the techniques and, methodology used in the collection, analysis, and, interpretation of economic, demographic, and, sociological data for use in marketing decision, making. Students will also explore analytical, tools to prepare them for appropriate data, analysis and use.

Credits:

3.00

Credit Hours:

Prerequisites:

MK-201; MG-211 or MG-212; and either MA-110, MA-111 MA-301

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desales.edu

Phone Number:

(610) 282-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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