MK 350 - Pharmaceutical Marketing

Institution:

DeSales University

Subject:

Marketing

Description:

Introduces students to, critical aspects of drug development, marketing,, utilization, and evaluative science. The course, goal is to explore prescription medications,, practices and outcomes of drug therapy by, understanding drug development and its approval, process, creating awareness of pharmaceutical, industry marketing practices, and developing, evaluation skills and strategies for marketing, techniques and unbiased drug information.

Credits:

3.00

Credit Hours:

Prerequisites:

MK-201

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desales.edu

Phone Number:

(610) 282-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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