MK 340 - International Marketing

Institution:

DeSales University

Subject:

Marketing

Description:

An introduction to assessing international, marketing opportunities and formulating and, implementing international marketing strategies., Students will explore how to use marketing, analyses and deductive decision modeling in, assessing international marketing opportunities., Topics include international strategies and, policies, foreign market selection, adaptation of, products, distribution, communication channels,, and information gathering, planning, and control.

Credits:

3.00

Credit Hours:

Prerequisites:

MK-201

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desales.edu

Phone Number:

(610) 282-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.