MK 326 - Data Mining

Institution:

DeSales University

Subject:

Marketing

Description:

Focuses on the basic, concepts, tasks, methods, and techniques in data, mining. Students will develop an understanding, of the process, issues, and techniques, and solve, problems using data mining tools and systems. A, special emphasis will be placed upon the, importance of data in customer relationship, management.

Credits:

3.00

Credit Hours:

Prerequisites:

MK-201 and 1 other marketing course

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desales.edu

Phone Number:

(610) 282-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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