MK 315 - Business to Business Marketing

Institution:

DeSales University

Subject:

Marketing

Description:

Emphasizes analytical and decision-making, techniques in the marketing of goods and services, to businesses, institutions, and the government. , It also covers organizational buying behavior,, product/market planning, sales and distribution, management, pricing and promotion from the, perspective of both the buyer and the seller.

Credits:

3.00

Credit Hours:

Prerequisites:

MK-201

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desales.edu

Phone Number:

(610) 282-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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