MK 215 - Sales and Sales Management

Institution:

DeSales University

Subject:

Marketing

Description:

Emphasizes the fundamentals of personal selling, and how to effectively manage a sales force. It, also focuses on the link between the determinants, of sales performance and the activities involved, in directing, influencing and controlling a sales, force. Customer value add, consumer and, business buyer behavior, sales negotiation, sales, style, flexing, team selling, and other topics are, discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

MK-201 or MG-100 with junior standing

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desales.edu

Phone Number:

(610) 282-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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