MK 201 - Principles of Marketing

Institution:

DeSales University

Subject:

Marketing

Description:

An introduction to the activities and decisions, involved in the exchange of goods, services, or, ideas from manufacturer/service provider to the, consumer. The marketing functions and concepts of, market research, product planning, buyer behavior,, advertising and selling, and pricing are a few, of the topics covered. Market Plan elements, including product, price, place, and promotion are, discussed. Basic analytical and decision-making, skills will also be developed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desales.edu

Phone Number:

(610) 282-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.