CM 305 - Persuasive Communication

Institution:

DeSales University

Subject:

Communication

Description:

The fundamentals of proposal design as well as, writing for sales, public relations, public, health campaigns, and media. After studying the, fundamentals of persuasive technique and, organization, students will apply these skills in, various formats, from promotional pieces to, formal, proposal writing and persuasive speaking. The use, of visuals, interview techniques, and research, design considerations will supplement the, persuasive projects. Strongly recommended for, students in the Advertising and Public Relations, track.

Credits:

3.00

Credit Hours:

Prerequisites:

EN-103 EN-104

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desales.edu

Phone Number:

(610) 282-1100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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