MKT 321 - Principles of Marketing

Institution:

Union Institute & University - Closed

Subject:

Description:

Course focuses on the marketing environment and the contemporary concepts and practices of marketing good and services. The managerial concepts of marketing, specifically: planning, implementing, product management, determining price strategies, distribution, promotion, advertising, and meeting customer demands are emphasized.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.myunion.edu

Phone Number:

(800) 861-6400

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Trimester

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