ABUS F265 - Seminar in Applied Marketing

Institution:

University of Alaska Fairbanks

Subject:

Applied Business (ABUS)

Description:

Analysis of the managerial relevance of current issues in marketing as found in the professional and/or popular marketing literature. A historical perspective will be provided through classic readings from the literature. Students will be expected to read, analyze and discuss assigned readings in a seminar atmosphere with a view toward understanding the rationale of applied marketing management practices such as theory, marketing mix and ethics. The relation and role of marketing, relative to other functional areas of the firm, will be explored. Prerequisites: ABUS F260. Offered Spring

Credits:

3.00

Credit Hours:

Prerequisites:

ABUS F260 UF C-

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uaf.edu

Phone Number:

(907) 474-7211

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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