ABUS F263 - Public Relations

Institution:

University of Alaska Fairbanks

Subject:

Applied Business (ABUS)

Description:

Public relations is image making, repairing and promoting. PR involves promotion, selling, advertising and creating public, corporate, government, church and other institutional images. Public relations professionals need skills in psychology, writing, mass media theory, image construction, persuasion and audience analysis. Introduces public relations and the role it plays in our world and society.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uaf.edu

Phone Number:

(907) 474-7211

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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