ABUS F260 - Marketing Practices

Institution:

University of Alaska Fairbanks

Subject:

Applied Business (ABUS)

Description:

Designed to give students a real-world view of basic marketing principles and practices. Emphasizes planning strategy and application of marketing concepts in analysis of case studies. Examines nature of marketing and its environment, selecting target markets and developing a market mix: product, price, promotion and distribution.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uaf.edu

Phone Number:

(907) 474-7211

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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